Customer Journey

Voice Commerce

A manageable variety of products and brands and no sales associate to be seen? This is where Amazon Echo with the Alexa voice service comes into play. Alexa helps customers find their way around quickly and pragmatically.

Through a dialogue with the voice assistant, information about brands, collections and products can be won. Moreover, the stock level can be inquired into. Key product data is complemented by information about matching products and thus enables cross-selling and upselling.

After providing information and orientation, Alexa calls the “human” sales assistant, who can provide qualified advisory services.