The innovative and playful character of the shoe mirror is part of the unique store experience. In addition to the integration with social media, it creates positive word-of-mouth marketing effects.
The shoe mirror helps customers to judge desired products as best as they can and enables them to share desired products with their network. The intuitive use increases the interaction with the brand and the duration of stay.
Since the camera is integrated in the foot of the mirror stand, the customer can take a closer look at either just the shoe or the complete outfit, depending on where he stands. The customer can use the shoe mirror to take photos and videos, which can then be shared on facebook and twitter or sent via E-mail.