The multisensory experience is the original competitive advantage of brick-and-mortar retailers vs. online pure players. Scent marketing is part of the branding and should thus be part of the corporate identity.
Via the additional factor scent, the identity of the brand exp37 is sharpened and brand recognition is increased. Retailers can create a high level of emotional customer loyalty with their own scent.
The exp37 shows an innovative product solution, which guarantees the safety and reliability of dispersed scents thanks to its dry diffusion process. Fragrance particles are distributed in the air without liquid particles.