Customer Journey

Recommendation Engine

With the artificial intelligence solution by CurveTips, the advisory services in store and online are optimized to the point that customers receive the best possible shopping experience through customized product suggestions. The individual user profiles enable accurate one-to-one marketing and guarantee long-term loyalty and revenues for the retailer. The digital assistant supports staff on the salesfloor and helps customers pick products which perfectly fit to their body shape. Thus, customers only receive product recommendations for items which really suit them and in which they feel comfortable.

To use the digital assistant, customers must log into the app or online shop with their individual profile. Customers are then led through an animated questionnaire with questions regarding their own body-image. The outcome of this questionnaire is an individualized shopping guide. From then on a self-learning algorithm compares a customer’s product selection to his or her personal body shape to check whether the clothing articles fit to him/her. If not, the system recommends an alternate fitting product. Thus, customers will love the selected items. They will always connect this positive experience to the retailer and will look forward to coming again.