Omni-Channel Marketing Loop
The electronic trace of customers’ mobile devices is registered at the check out and connected to the sales receipt, compliant with data protection laws. Based on the shopping basket analysis, anonymous customer data is collected (user relationship management).
On the next store visit, the (anonymous) consumer will be recognized. Thus, personalized promotions can be carried out in real-time.
Retargeting for brick-and-mortar retailers: user-specific advertising via the advertising IDs of store visitors, e.g. in social channels
Offline-online integration: knowledge-based and specific programmatic advertising with advertising partners.