Customer Journey

Intelligent Mirror

The fitting room lies at the heart of fashion retail. So what happens when an item of clothing doesn’t fit and no sales assistants are available? In the intelligent fitting room, customers can easily order an article in a different size and receive helpful information about a product and its fit. Moreover, the customer can easily complete the check-out process directly in the intelligent fitting room. Sales assistants are informed about which products and sizes are needed in the fitting room via their mobile devices.

By analyzing which articles are taken into the fitting room, requested in alternate sizes, etc., the retailer can calculate product-related KPIs and gain important insights into customer preferences.

The combination of intelligent customer service, smart cross-selling recommendations and the possibility to order products that aren’t available from other stores or the warehouse, increases customer satisfaction as well as revenues.