As part of the showroom concept, the amount of merchandise displayed in-store is limited. The digital table thus acts as the extended product counter. Products that are not physically available can be viewed and bought in an appealing manner, using the digital table. The customer can also take advantage of several omni-channel services.
The depth and breadth of the assortment as well as the omni-channel services (availability check, click & collect, in-store online order) are made available through the connection to the online shop.
At the digital table the customer can browse through the assortment, view product information, videos, colors, sizes etc. and make use of the valuable online services. Besides the functionality of the device, the digital content is crucial here.