Customer Journey

App

Through a customized app, retailers can attract and retain customers. The integration of mobile devices is an integral component of the no-line customer journey.

The app forms the bridge between the brick-and-mortar shop and the online shop. Through the integration of user-centered services as well as the possibility to communicate relevant content to customers, customer loyalty can be secured over a longer time period and across a greater distance.

The app combines several meaningful services such as, for instance, a location finder, information about stores and prices, news, updates about events, a connection to social media platforms as well as payment and digital management of purchase history, including receipts. So that customers don’t have to carry around “yet another” customer card, loyalty points can be saved and viewed in the individual customer profile.