Customer Journey

Interactive digital Shopping Window

The digital shopping window is an example for the optimal use and online integration of the shop window. By connecting digital content to the online shop, 24/7 shopping is enabled.

The interactive shopping window is equipped with proximity sensors that react to hand gestures. Through hand gesture commands, customers can playfully browse through the product catalogue, view more detailed product information and purchase the product anytime, even outside of the store opening hours.

By using the app and scanning the QR code on the digital screen, customers are taken to the selected product in the online shop, where they can make use of online services (e.g. availability check, reserve & collect, click & collect, click & buy.)