“To improve the customer experience in store, many disciplines that all go hand-in-hand are necessary. TAILORIT and Mavis bring together specialists to create a holistic concept. We’re happy to be a part of this cooperation network and to shape the store concept of the future.”

Jörg Pressel, CEO of three-2-one interaktive Medien GmbH

three-2-one is a digital agency for the development of complex brand architectures, innovative websites and mobile applications, with special expertise in the areas of augmented and virtual reality as well as voice commerce.

In the future retail must be centered around the customers rather than the products. The focus needs to be on inspiring shopping experiences and intelligently connected infrastructure solutions that adapt to the increasingly demanding needs of the customer. This also entails voice assistant technologies, which will soon become an integral component of all aspects of our daily lives. Thus, three-2-one is enhancing the customer journey in the exp37 with an attractive interactive element: voice commerce. The voice-controlled knowledge database not only rounds out the brand profile on the salesfloor, but also supports the sales staff.