“SES-imagotag and the exp37 store are a perfect match. Our FashionTag solves the vexing problems of brick-and-mortar fashion retail for both retailers and customers. The initiative of TAILORIT and Mavis is groundbreaking because in the exp37 we can showcase how well our digital technology and the sensual shopping experience can already harmonize today. Fashion is passion – that is the joint vision for the exp37 showroom.”

Michael Unmüßig, CEO SES-imagotag Germany


For 25 years SES-imagotag has proven itself as a strong partner for retail when it comes to introducing digital technologies in stores. SES-imagotag is the world leader in the field of connected digital price tags (electronic shelf labels / ESL) and electronic price adjustments. The company is developing a holistic Internet of Things (IoT) platform that provides retailers with a complete package of fundamental services. When developing its own hardware and software, SES-imagotag concentrates on store efficiency and customer service. The company boasts references from food retail, consumer electronics, DIY stores, garden centers, cosmetics, pharmacies – and now fashion too.

In the exp37 store, SES-imagotag is showcasing its “FashionTag”. The FashionTag is the first connected digital price tag developed especially for fashion retail. It is the center of the “seamless store” and impacts the following areas: active pricing in-store, synchronous pricing online and offline, promotions and customer loyalty, individual product information per article, merchandise logistics management, real-time inventory and geo-localization, reservation and click & collection functionality.