Customer Journey

Easy Light

The use of a customized light management system makes the creation of different lighting moods possible.

Dynamic light management can be used for different purposes, depending on the touchpoint. For instance, in the store window, dynamic lighting sequences can be used to attract attention, while in-store dynamic lighting can be used to react to changing collections or the weather.

The in-store use, e.g. in the fitting room, gives customers the chance to see themselves in the optimal light. The lighting can be adapted to create the right mood, depending on what type of outfit the customer is looking for.

The light spots are connected to a mobile device via Bluetooth and can be centrally managed and customized with the easy app.