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exp37: The Success Story


Far more than 100 appointments. Over 80 retailers. 27 cooperation partners. 24 touch points. Since October 2016 the Experience Store exp37 has been drawing retailers from the fashion and lifestyle industry to Düsseldorf to experience an innovative no-line commerce journey. The creative and communication agency Mavis and the Consulting Specialist TAILORIT as well as renowned partners showcase an exceptional shopping experience at the POS.

“Through the high concentration of relevant technologies and digital services the exp37 showcases a customer-centric shopping experience par excellence.” This is the feedback that the initiators regularly enjoy. 

Further Development

The exp37 thrives from its continuous development. The newest trends and promising technologies are regularly implemented and thus become part of the holistic no-line commerce journey. Just as the consumer constantly wants to be newly inspired and excited, so too should you with every visit to the exp37. The gates of the Experience Store are open for you until July 2018. Take advantage of this opportunity to be personally led through the customer journey and make an appointment:

+49 (0)211 233 950 80
jutta.niederehe@exp37.de