News
  • The exp37 opens its doors during the EuroCIS trade fair

    Digital transformation, no-line commerce and customer experience: these are the hot topics which are keeping retailers busy...
  • Exp37 – Store Design Facelift

    New concept, new brands, new look. Following its facelift, the exp37 has a new glow about it...
  • Study: Digitalization of Brick-and-Mortar Retail

    Customers are no longer shopping in stores. They are becoming more mobile, more informed, and less loyal. Brick-and-mortar retailers are struggling...
  • Intelligent Pricing

    For the first time SES-imagotag is presenting the FashionTAG in the exp37 showroom in Düsseldorf...
  • Outfit Wall

    The newest touchpoint in the exp37, the Outfit Wall, enables customers to interact with content from afar...
  • Multi-media shelf

    In the past it just listed the price and the product name. Today the shelf can do a lot more...
  • exp37: The Success Story

    Far more than 100 appointments. Over 80 retailers. 27 cooperation partners. 24 touch points. Since October 2016 the Experience Store exp37 has...
  • Intelligent Mirror

    Brick-and-mortar retail has one unique advantage that you won’t find in e-commerce: personal service from human to human...
  • Scent Marketing

    Studies prove that, following sight, purchase decisions are influenced by the senses smell, sound and touch – in precisely that order...
  • Voice Commerce

    The whole world is talking about smart home technologies, about a new digital revolution through voice-controlled assistants such as Amazon Alexa...
  • exp37 Study

    All retailers are by now aware of the fact that brick-and-mortar stores must become more digital in order to keep up with their online competitors...
  • Omni-Channel Marketing Loop

    The digital tracks that consumers leave in stores can be automatically analyzed and interpreted...