News

New in the exp37: Interact with the digital shopping window via smartphone

Attract attention, arouse interest, lure passersby into the store. These are the classic functions of a shop window...

The exp37 opens its doors during the EuroCIS trade fair

Digital transformation, no-line commerce and customer experience: these are the hot topics which are keeping retailers busy...

Exp37 – Store Design Facelift

New concept, new brands, new look. Following its facelift, the exp37 has a new glow about it...

Study: Digitalization of Brick-and-Mortar Retail

Customers are no longer shopping in stores. They are becoming more mobile, more informed, and less loyal. Brick-and-mortar retailers are struggling...

Intelligent Pricing

For the first time SES-imagotag is presenting the FashionTAG in the exp37 showroom in Düsseldorf...

Outfit Wall

The newest touchpoint in the exp37, the Outfit Wall, enables customers to interact with content from afar...

Multi-media shelf

In the past it just listed the price and the product name. Today the shelf can do a lot more...

exp37: The Success Story

Far more than 100 appointments. Over 80 retailers. 27 cooperation partners. 24 touch points. Since October 2016 the Experience Store exp37 has...

Intelligent Mirror

Brick-and-mortar retail has one unique advantage that you won’t find in e-commerce: personal service from human to human...

Scent Marketing

Studies prove that, following sight, purchase decisions are influenced by the senses smell, sound and touch – in precisely that order...

Voice Commerce

The whole world is talking about smart home technologies, about a new digital revolution through voice-controlled assistants such as Amazon Alexa...

exp37 Study

All retailers are by now aware of the fact that brick-and-mortar stores must become more digital in order to keep up with their online competitors...

Omni-Channel Marketing Loop

The digital tracks that consumers leave in stores can be automatically analyzed and interpreted...